My first guess is San Diego hath banneth the word "minority" maybe partly because it misleads the ear so badly with regard to number. A real "minority," as we aged English speakers used once long ago to know the word, is an aggregate, a body of persons with something in common who are outnumbered by the others. One minority, like one team or one company or one nation or one crew, is a bunch of people. Whereas the justly proscribed "minority," in the usage that they banned there, is instead an atomic individual, happening to belong to a minority group.
Had I been language tsar in San Diego, I'd have done this long ago. Whenever those dumb bastards misuse a plural for the singular, it grates my ear and I fuckin' can't stand it, I jump up and down and go nuts; dammit you bet I'll never buy either a Nissan "Maxima" nor a Mazda "Millenia". (While conversely, were I buyer for a company, I could stomach ordering a whole fleet of "Millenia.")
For example, in this case it is pretty obvious (if one reads the article) that there is no clear concept being communicated by the word "minority."
How absurd! Everyone knows not just one but at least a half dozen well-understood and commonly accepted meanings and associations attached to the word "minority," in its (number-fractured) sense as an individual person. Surely you're not going to tell me I can't, as everyone has done forever, use the exact same word in two or a dozen different senses! provided, that is, the different senses are clearly distinguishable in context. The fatal weakness of a cliche, what ends up bringing a cliche down, is not that it is meaningless, far from that, nor merely that it is boring, but that its meaning, once so clear and vivid, has become blurry as well as bland due to overuse.
Yours WDK - WKiernan@concentric.net
breathe deep, breathe high, breathe life, don't breathe a lie