Father Pfleger made the same mistake as the religious right did during the controversy surrounding The Last Tempation of Christ.
There is no such thing as bad publicity.
The Last Tempation of Christ was a horrible movie. It had bad acting, an insipid plot and second rate editing. The only good thing to come out of it was the instrumental soundtrack Passion by Peter Gabriel. Left alone, the movie would have flopped.
But tens of thousands of crusading members of the religious right protested about what a sacralidge the movie was. The protests made the national news time and time again. So of course everyone went to see the movie out of curiosity and got rewarded by being bored out their skulls. The religious right bear the sole responsibility for making a money maker out of a movie that would have completely bombed.
Back to Chicago, if Father Pfleger had ignored the hot sauce, odds are it would have stayed a small time local product. Now, with national publicity in papers all over the country, orders will be pouring in for Homicide Salsa. This is the exact kind of break the Moores need to turn their product into a national product.
The biggest problem the Moores face now in making Homicide Salsa a huge moneymaker is getting legal:
One thing the entrepreneurs said they had neglected to do
before they sunk $2,000 into their new business was to get
a city business license. As soon as everything is legal,
however, they intend to start delivering their salsa soon,