The sooner you crash and burn.
The damning flaw in so many failed dot.coms was the rush for "first to market" lead to so many poor decisions. To quote the article:
"...we just couldn't take the time to perform proper market research on something people had never done before. Just put up the service, fix what doesn't work, and build it as we move along"
"...it made sense to leverage that technology to get the business started and then build something better later, when necessary."
Imagine applying this thinking to any other business. You see an new restaurant with an "Open for Business" banner, so you walk in. Once inside, you see 10 guys in hardhats with tools in hand and bloodshot eyes. The Maitre'D, wearing a dust covered tuxedo, approaches you and takes you to your "table". Your chair consists of an iverted bucket with a cushion, and as you sit 3 workers position two A-frames and a wooden plank in front of you. The waiter (actually, the Maitre'D wearing another jacket) gives you a menu.
"Nice menu, I'd like the chicken provecale"
"Sorry sir, we don't have that"
"OK, how about the paella valenciana"
"Sorry sir, we don't have that either"
"the Osso Bucco?"
"Hmmm, what would you recommend?"
"I highly recommend the beanie-weenies or the delightful pigs-in-blankets"
"... I'll try the beanie-weenies"
The waiter disappears to the back, and you wait for your meal.
And wait, and wait some more...
After waiting for 45 minutes, you head to the back, and see the Waiter/Maitre'D now wearing a chef's hat.
"Where's my meal?!"
"Sir, I just got of the phone with the owner. He's just bought the cooking utensils and cooking supplies. He should be here in four hours"
After yelling some expletives, you storm out of there. The Waiter/Maitre'D/Chef comes after you, promising how exellent this restaurant will be, and if you wait for three week you'll get a free meal, and how this business will be the most succesful restaurant in the area because they were the first to market...