From the Salon Inbox on December 7, 2000:
You live life in front of your computer; you wear T-shirts you picked up at a trade show, khakis and ancient tennis shoes. Your haircut cost you $8, even though you make a six-figure salary. You haven't had a date in a year.
Fortunately for you, Geek Boy Services is here to help. For a paltry $1,000 ($700 for clothes, $300 for services rendered) and three hours of time, a genuine Cool Chick will take you shopping: "You will have more confidence. More hip clothes, more action."
Geek Boy Services' website is appallingly unattractive, but is their idea sound? On one hand, maybe there is a need for this kind of service - one wouldn't spend $1000 on something of the sort if one thought it was unnecessary. They promise an "insider's view of this city (San Francisco), boosted self-confidence, and a great time with a girl you can question on the sly." Perhaps such a service would help otherwise extremely introverted young men learn previously disdained social conventions, introduce them to more varied into social circles, and help them deal with women constructively, not unrealistically.
On the other hand, the service plays into many bad stereotypes about lonely, unhip computer programmers and superficial women attracted only to outside appearances. It calls to mind every movie where the hero or heroine takes off his or her glasses, puts down his or her books and suddenly becomes the life of the party. What kind of expectations might this be setting up?