I find this a very amusing site, but I think that's about as far as it goes.
The only people who truly get a kick out of this are probably physicists themselves. Anyone in the general public is going to look at this and figure it's just another one of those old Greek internet sites re-vamped with today's poster girl. ;)
Adding incentive to learn probably shouldn't be implemented through things that have no bearing on the topic matter. It would be like advertising a car mechanics training program through "free ____X___". The people that want to learn will go about it - regardless of what is offered, while the people that are just taking part to get the associated benefit probably won't care too much about the actual program itself.
I dunno... maybe I'm being a bit critical of things, but I'm very wary of how our sensationalist culture creeps into things.
We don't make the products you like, we make you like the products we make.