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The Man Who Never Was

By Pseudonym in MLP
Tue Jun 05, 2001 at 04:16:24 PM EST
Tags: Movies (all tags)

MSNBC reports that Columbia Pictures' advertising department invented a film reviewer to provide praise-filled quotes to fill their advertising. Spokesdrones for other studios have come out with astonishment and condemnation. What makes this interesting is why nobody else within Columbia (or Sony, Columbia's parent company) noticed.

This article notes that studios already have, in their pockets, a number of "real" journalists who make whatever kind of reviews, quotes or puff pieces the studios need, in return for the appropriate level of wining and dining. All that Columbia really did was remove the middle man.

I'm still trying to work if it's more or less honest to create your own reviewer, rather than just creating your own reviews.


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The Man Who Never Was | 6 comments (3 topical, 3 editorial, 0 hidden)
It was one bloke (4.50 / 2) (#4)
by ambrosen on Tue Jun 05, 2001 at 05:58:42 AM EST

The man who did this invented a reviewer for the paper of the town where he came from (somewhere in Connecticut), and seemed to be doing this as much to promote the town as the films. (According to the 2 week old edition of time I read this in). Columbia have traced him down, but are still finding who else covered up for him. They've sacked the person responsible, and my hunch is that it was someone who found it easier to write the reviews than find real ones, not a conspiracy of the movie company.

Procrastination does not make you cool. Being cool makes you procrastinate. DesiredUsername.
brain dead movie goers (4.00 / 3) (#5)
by Seumas on Tue Jun 05, 2001 at 08:45:47 AM EST

This guy touted The Animal and some other lame flick as greate movies. If that doesn't tip the average movie-goer off that he's either fake or paid-off by the movie industry, then I don't know what would. I'd wager the average person who would see a movie like that may not be able to read in the first place, so a movie review or quote from a reviewer would be lost on them.
I just read K5 for the articles.
the only reviewer i pay attention to... (none / 0) (#6)
by rebelcool on Tue Jun 05, 2001 at 02:18:24 PM EST

is The Filthy Critic.

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The Man Who Never Was | 6 comments (3 topical, 3 editorial, 0 hidden)
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