The premise is that the story was written in 2008 and discovered 200 years later. Readers take on the role of 23rd-century anthropologists by adding "footnotes" to the story linked to certain words or phrases. These footnotes are interpretations of what certain people, ideas, and places actually meant. For example, what would a scholar of the future make of a velvet rope at a club entrance?
Apparently, ropes of this kind conveyed status upon such an establishment. It is thought they may have been given out as awards for excellence by some kind of central industry body, and hung around the entrance to a club to attract potential customers
You get the idea? Footnotes don't have to accurate - only what you think someone from the future would think about our culture. And you can also banter with other people's footnotes, discussing and debating their accuracy based on how you view things.
Next year, Douglas will publish a print version of the online book, complete with the 100 most popular footnotes. The authors of those footnotes will get a free signed copy of the book and be invited to a book party in New York. All this for looking at your present life in a slightly different manner ...
Sound interesting? Head on over to Exit Strategy and write your own history.