In general, these days are a good time to do anything you don't want to get coverage.
In the old days pre-CNN, it was always good to pass bills you don't want to get coverage (and make unpopular announcements) on a Friday so that media coverage was missed by most people during that weekend. Those kinds of news cycles don't exist any more now that there are 24-hour news channels and there is no real hole (except for major holidays, which is when a lot of hackers go to work)...
Those who will benefit from the mass media distraction include Gary Conduit, Sharks, Paula Poundstone, and Microsoft.
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