The body scanner works like this. You stand on a kiosk inside a small chamber. There you are subjected to a bright, white light for twelve seconds, which the body scanner uses to record two-hundred thousand data points across the surface of your body, thus making a full three-dimensional model of you, from which it gets various measurements. It encrypts and stores this information in a password protected web site that you, along with Image Twin's business affiliates, can access to gain information for use in customizing clothes or ordering online.
The body scanner was designed in hopes of making it not only easier, but perhaps possible, to successfully shop online. It was also designed with creating an inter-store standard in mind, so a size eight in one store is a size eight anywhere.
Monday, October 16, Lands' End embarked on a two month, fourteen city promotional tour at the World Trade Center, where they invited people off the street to strip off their clothes, put on a tight-fitting athletic suit, and get scanned in their forty-eight foot promotional trailer.
This concept of body scanning isn't new. Levi Strauss has operated a body scanning kiosk to customize jeans in its San Francisco based store. Nike offered foot scanning in its Niketown store in New York, scrapping it after one year. The concept never took off because of limited technology. Also, you had to get rescanned every time you brought something new.
Brooks Brother will be installing a body scanner early next year in its New York City based store on Madison Avenue. They will use this technology to make custom clothes at no extra charge.
Image Twin is planning to install its body scanning kiosk in fifty stores over the next year. You can get a full list from their site.