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The DoubleClick Privacy Revelation

By kmself in News
Sun Mar 05, 2000 at 02:58:00 AM EST
Tags: Freedom (all tags)
Freedom

Earlier this week, DoubleClick (DCLK) reversed its decision to combine cookie data collected from banners with personal information gleaned from other sources. Wired's Chris Oakes has written A Turning Point for E-Privacy, examining the privacy impacts of this move, related incidents involving Intel and RealNetworks, and the reaction of the competition -- other banner ad services which are now emphasizing their own committment to privacy.


From the article:
"It's an event that people will remember," said Jason Catlett, a leading privacy advocate and president of Junkbusters. "There will be conversations in boardrooms yet unknown saying, 'We don't want to have done to us what happened to DoubleClick.'"

Junkbuster's prominent mention in Oakes' article is heartening -- I've been blocking banners and cookies with this proxy for the past six months, and wonder how effective banners will be when increasing numbers of people block advertising sites. Though backlash reactions like linking all graphics to the banner site are also emerging.

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Related Links
o DoubleClic k
o DCLK
o Wired's
o A Turning Point for E-Privacy
o Junkbuster 's
o all graphics to the banner site
o Also by kmself


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The DoubleClick Privacy Revelation | 2 comments (2 topical, editorial, 0 hidden)
I... (2.00 / 1) (#2)
by mike on Sat Mar 04, 2000 at 05:13:23 PM EST

mike voted 0 on this story.

I
. . . . . . . . . . . . .
mike

I frequently use junkbuster as well... (none / 0) (#1)
by rusty on Sat Mar 04, 2000 at 06:26:34 PM EST

rusty voted 1 on this story.

I frequently use junkbuster as well. It hums along in the background, and when I feel like skipping the commercial traffic, I just set my netscape to "Use Manual Proxy Configuration" and hit reload. It works extremely well.

And I had been wondering why it seemed to be blocking big chunks of infoworld. That's just plain dumb, IMO. They deserve to get blocked for that move.

____
Not the real rusty

The DoubleClick Privacy Revelation | 2 comments (2 topical, 0 editorial, 0 hidden)
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