Well, if this is true then there should be a large untapped market out there, right? If there is large demand from a market that Kosmo doesn't serve, then maybe it's time someone tries competiting with Kosmo. Instead of trying to sue them, why don't the plaintiffs start up their own delivery service? If Kosmo is as discriminatory as the plaintiffs claim, there is a huge untapped market just begging for service. In a city where the majority of the population is black and Kosmo refuses to deliver to predominately black neighborhoods, a firm should be able to compete with Kosmo successfully.
But does Kosmo really refuse to serve black neighborhoods? The article states between 65 and 70 percent of the residents that live within Kosmo's delivery area are white. If Kosmo is so racist, why would they want to deliver to the 25 to 35 percent of non-whites in their delivery area? Perhaps they are actively trying to find a way to completely shut-out the black residents of Washington and the other areas they serve. Will they require me to disclose my race before they accept my order?
Kosmo delivers by bicycle. In under an hour. I really can't tell you offhand how large Washington D.C. is, but I can only assume there are some places you simply cannot get to in one hour by bicycle. It doesn't matter how much money people have, or what race they are, if they are too far to deliver to.
Someone here said, basically, "Why not deliver everywhere and just charge more?". It doesn't work like that. Kosmo advertises "free delivery", which means they include the delivery cost in the price. If they were to demand a "delivery surcharge" for neighborhoods outside their regular delivery area, people would be crying foul. A "racial surcharge" they'd call it. So why not just raise the prices and deliver to the whole city, using cars for faster delivery or delivering in over an hour? Think about it. You raise the price, you sell less. You have long delivery times, you sell less. Kosmo is trying to keep their business model practical.
I think Kosmo should be able to deliver wherever they want. If they want to discriminate based on race, let them. It is their loss if they do. Let someone else do a better job and drive Kosmo out of business.
I think all people are equal and deserve equal rights. Kosmo has the right to be stupid, and people have the right to do a better job if a better job can be done.
If I thought Kosmo was truly being discriminatory here, I'd be against them. But I don't think they are. They're just a small company. Companies try to maximize profits. You don't do that by denying service to people who are willing to fork over cash.
Would I buy from Kosmo if their service was available to me? Sure. But it isn't. Perhaps they are discriminating against me? Afterall, they don't deliver to people AT ALL. Not a single one, those bastards. As a Canadian, I deserve to have the equal rights and opportunities of Americans. Kosmo is denying me the right to give them money. Sounds like lawsuit waiting to happen.