Marcin voted 1 on this story.
At first I thought "well, that's just dumb" :) but when I read the reasoning for it, it makes sense.
Basically, it is aimed more at business people. All the business people I know (not too many :) ) are more likely to 'believe' something they read on paper than on a website.. [shrug] It's just the way it is.
The reason I thought it was 'dumb' when I read the idea was that opensource news and whatever is already covered by sites like /. and FreshMeat (err, from the Andover point of view), but this magazine contains more indepth articles and 'reviews', and more importantly how to integrate open source in your business.
Good luck to them in spreading the good word to clueless management ;)