And this is the second time they've been beaten into bankruptcy. Remember Media Vision with the *vastly* superior (for the time) Pro Audio Spectrum 16? CL's superior marketing of an inferior product (the SB16) buried MV; while that ship was sinking, the engineering department spun off a new company (Aureal), and history repeated itself, where A3D-based cards such as the Vortex 2 are a vastly superior product to Creative Labs' EAX-based pieces of shit, but are just marketed better. I mean, after all, which would you prefer, a 3D sound chip which actually wavetraces interreflections and deals with doppler effects and SIMULATES the sound environment (A3D), or a pathetically-simple reverb processor (EAX)?
I hate Creative Labs. They are, quite literally, the MSFT of multimedia products. Their video cards are crap (compared to other cards using the same chipsets) and yet outsell everyone else because of their name and their lower pricepoint. Their modems and soundcards ahve always been crap, and usually more expensive than their competitors' but they've got that CL branding to them and come with lots of shitty demo versions of games which are a big selling point to the unwashed masses. They fragment the soundcard market by constantly bringing as many soundcard products to market as possible (did you know that the AWE32 really only has 30 voices due to shitty engineering, and there is no legitimate hardware difference between the AWE64 and AWE32? and having more than 64 voices is quite pointless and yet they're always coming out with the PCI128 and PCI256 and PCI512 which have NO hardware differences, just drivers which pretend to handle more voices and a reason to deprecate their old hardware), buying up companies (like the once-cool Ensoniq, makers of fine electric keyboards and the chipset in the Gravis Ultrasound) so that they can assert themselves over other markets, and, of course, using FUD, revisionist history (their marketing department must be thinking, "who cares if the Gravis Ultrasound had this long ago? they don't even ACKNOWLEDGE their soundcards anymore, they won't sue if we say we have the first CD-quality wavetable synthesis soundcard!").
I used to feel that the holy trinity of FUD and crap were Microsoft, 3dfx, and Creative. (3dfx was a whole other rant.) However, even 3dfx has eventually started to redeem themselves in my eyes, now that they're actually engineering chips which aren't just glorified rehashes of the original Voodoo. But although Creative started to seem kinda cool a few years ago (coming up with all sorts of "open standards" for soundcards to follow, like their open memory module standard and their open soundbank format), all that's been more than reversed with interest compounded in feces.
Oops. Um. </rant> :)
"Is not a quine" is not a quine.
I have a master's degree in science!
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