Kakutani is missing the subtle way in which geeks use terms like "wetware". Its not meant as disparaging to all that is soft and human and showing a preference instead for all that is hard, shiny and digital. Instead theres a sense of playfulness in the use of these terms, and a self-deprecatory sensibility in the realisation that people can be thought of that way.
This type of language is really an exploration of certain types of logic. One type of logic is "everything can be digitised, including people". People don't necessarily have to agree with this logic to find it a worthy notion of exploring. Personally I'm completely undecided about this particular issue, but using terms that presuppose the existence of that logic helps me in a small way to explore the issue and come to terms with it.
Another logic that is explored is that of the capitalist market. Terms like PONA, and all the phrases for winning and losing explore the individualist, dog-eat-dog, no sympathy for the losers type of world that is implicit in the logic of market capitalism. Once again you don't have to think that this world is good to explore its ramifications using language. And Kakutani is clearly confused by the relationship between the world of geeks, and the world of suits. It may be that the suits are the ones who really think in these terms (PONA) etc, but that the geeks are the ones to actually use the terms, perhaps as a form of parodying the suits they often have to deal with.
For example, I think that PONA is pretty funny, but when I laugh at it I'm not laughing at the people who are not on-line. I'm laughing at the awfulness of the notion that people who are not online are considered by some to be "of no account".
As for Raymond, he's too busy attempting to defend his own libertarian viewpoint from what he sees as left liberal attacks that he can't see where Kakutani is getting it wrong.
Language is a tricky thing, and Kakutani seems to be taking it at face value.
We brought the disasters. The alcohol. We committed the murders. - Paul Keating