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Pillsbury Mixes up a Fresh Batch of Whoop-Ass

By Seumas in News
Sun Jan 21, 2001 at 11:23:32 AM EST
Tags: etc (all tags)

According to this Salon article, Pillsbury tells a batch of Universities and Sun Microsystems to cease-and-desisit their infringement of Pillsbury's trademark.

The company known for its doughy front man has sent cease-and-desisit letters to Sun and a group of universities, claiming that technical bake-offs(TM Pillsbury) held by these institutions are potentially misleading to consumers and they want it to stop.

A bake-off(TM Pillsbury), as you probably are aware, is when we techie types huddle together around our toys and bang our creations against net protocols. Since these bake-offs(TM Pillsbury) are rarely opened to the public, and are not televised or publicized, you can imagine how the public would easily be confused.

The Doughboy could not be poked for comment . . .


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Pillsbury Mixes up a Fresh Batch of Whoop-Ass | 14 comments (8 topical, 6 editorial, 0 hidden)
Columbia University (5.00 / 5) (#2)
by Seumas on Sat Jan 20, 2001 at 06:18:17 PM EST

I intended to include the following, but it some how slipped. This is a link to one of the bake-off information sites at Columbia University, commenting on a the attendance of major players, testing session initiation protocol implementations.

However, after closer inspection, I noticed the very top of the page where it said the following:

[Image removed by cease-and-desist order from Pillsbury.] http://www.cs.columbia.edu/~hgs/sip/bakeoff/1/

Just thought it might be of interest...
I just read K5 for the articles.

it is definitely interesting... (4.00 / 2) (#7)
by ism on Sat Jan 20, 2001 at 07:46:32 PM EST

since the trademarked term "bake-off" is still on Columbia's page. Has anyone seen the image before it was removed? I'm assuming it was either the same or very similar to Pillsbury's trademark (servicemark?). If that was the case, then this is no big deal. It's just a company protecting its trademark from any future infringements. Under U.S. law, if Pillsbury allows this, another infringer could use it as an excuse in court and get away with it. Pillsbury could effectively lose their rights to the trademark.

Since the term "bake-off" is still on the page, I think Pillsbury is quite aware that people won't confuse cooking with software.

[ Parent ]

Yup, appears to be a graphic defence.. (3.00 / 1) (#14)
by anonymoushero on Wed Jan 24, 2001 at 08:53:46 PM EST


Is where the .html says the image is located, and when you go there, it's a pillsbury doughboy.

As well as another graphic:

If it's only because of the images (which seems probable), then it's an okay stamp down (until we eliminate copyrights), but if's in actual reference to the term, then I've got issues.

-- Ender, Duke_of_URL

[ Parent ]
as the spokesperson (3.25 / 4) (#3)
by 31: on Sat Jan 20, 2001 at 06:38:05 PM EST

as the spokesperson for the Pillsbury Doughboy, I can tell you the only comment he's willing to make to the press at this point is "Te He!"

This comment © Copyright 2001 Pillsbury

Hmmm.... (3.50 / 4) (#10)
by Signal 11 on Sun Jan 21, 2001 at 02:05:13 PM EST

Makes you want to get all poppin' fresh on 'em.

Society needs therapy. It's having
trouble accepting itself.
Oh, dear... (3.66 / 3) (#11)
by Parity on Mon Jan 22, 2001 at 07:24:43 PM EST

"No one is going to confuse protocol testing with cookies," says Brian Rosen, an engineer who organizes bake-offs to test a Net telephony protocol.

Somehow, I'm not so sure of that...

Parity Odd

excuse my ignorance... (4.33 / 3) (#12)
by edric on Tue Jan 23, 2001 at 05:32:54 AM EST

but what does "bake-off" mean in the Pillsbury context?

bake-offs (3.25 / 4) (#13)
by Anonymous 6522 on Tue Jan 23, 2001 at 08:42:25 PM EST

I didn't know that was trademarked, and I have never heard to term "bake-off" used in relation to pillsbury.

Anyway I thought that trademarks are only applicabe in one particular area. For example Linux doesn't infringe on the company that makes that Linux dish soap's trademark.

Pillsbury Mixes up a Fresh Batch of Whoop-Ass | 14 comments (8 topical, 6 editorial, 0 hidden)
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