I don' think it's about the size of a corporation, but rather about the quality of product they put out. Maybe, just maybe, the general public is becoming immune to the hype.
Big corporations, which are accustomed to ramming things down the consumer's collective throat, are having problems left and right. The economy has slowed and the projections made by 1998 MBA recipients just are not panning out as expected.
Small dot-coms that did us such a big favor by making geekiness sexy, are still folding up their card tables by the score. No product to sell, all talk and no substance. Geeks are just typical guys after all.
But those companies, large (AMD is relatively big. They have a FAB for God's sake) and small (just how many people does TogetherSoft employ?) that put out a good product are doing pretty well. Delivering on one's promises is a great way to advertise. Good customer service garners more respect than a stack of four-color glossies in every product box. Doing the job without chest puffing, instead of claiming to be able to do the job, is what is starting to matter.
I think that maybe the generic consumer is starting to see the stark reality of the 'new economy'. You can't eat hype. You can't run hype on vapor hardware. You can't drive hype to work, and your kids can't play with it.
Now we're seeing the backlash. Not only is the hype of corporations (both large and small) falling on deaf ears, it is beginning to be seen as an insult! "Sure, you can make a multimillion dollar advertisement, but where is the product? Why is it so expensive, compared to your non-advertising competitor?" Yes, Intel, that one is for you.
Someone mentioned the Blue Man Group. They are awesome in their own right, but they are also a very good symbol of what's wrong with Intel and the other advert-driven corporations. Lot's of noise. Lot's of flash. All make up, and you don't know what's really underneath it all.
It's not the megacorporations that are dying, it is the marketting paradigm. People are getting sophisticated, and now actually want to get SOMETHING for their money besides and entertaining commercial.
|"Is K5 my kapusta intellectual teddy bear?"|