With the stated text of the article, that is. (I don't entirely agree, of course, because I think it's incorrect on a few salient points. More below)
To be specific, I don't think we should take it on ourselves to try to force someone who is an asshole to not be an asshole. Nor is it right (or useful) to just be an asshole back at them. On the other hand, contrary to the article's assertion, being an asshole is not "wholly apart from their will". It's not entirely within their will, because it's usually the result of a lot of life experiences. However, it, like any other attitude (and unlike other traits such as sexual preference), can be changed, albeit perhaps with difficulty or perhaps with the need of assistance, if the individual so chooses.
Not all of society's standards are arbitrary - some are dictated by the physical realities of the universe, or the psychological realities of other humans. Despite the Americans with Disabilities Act, we do not expect firefighters to give equal employment opportunity to paraplegics, since their disability inherently precludes them from performing the duties required for them. Similarly, we should not expect assholes to have equal employment opportunity in, say, marketing, or any other field which requires significant human interaction.
Perhaps the best analogy, in fact, is mental illness. Someone who suffers from, say, schizophrenia, is demonstrably and inherently less able to achieve the fullness of human experience that they could achieve if they were not schizophrenic. Thus, it is fully appropriate to encourage them to seek treatment for the condition. So it is with assholeism.
<small>(I choose not to open the question of whether qpt is being sarcastic or honest here. It really doesn't matter. In fact, it's more amusing if he's being sarcastic.)</small>
Do I look like I speak for my employer?