Why the ants and giants? Only Mass Media (Vivendi, Bertelsmann, AOL Time/Warner, Disney, Viacom) can support the culture of youth that pervades our society. By culture of youth, I mean the use of change as a primary paradigm for society. It embraces the Now, always exploring and changing. It seeks out excitement, and eschews moderation. Only Mass Media (MM) can support the culture of youth.
First, let us contrast the culture of youth with the past. For example, in Dickens A Christmas Carol, when Scrooge goes to the party with Mr. Fezziwig, who is the best dancer? Mr. Fezziwig. Culture at that point changed slow enough that there was an advantage to being old. In the culture of youth, graduating seniors barely even recognize the dance and trends of incoming freshmen. Change for change's sake is embraced. Second, look at musical evolution. From baroque to romantic...years upon years of change. You can count the main musical styles from 1,000 to 1,500 on one hand. Since the turn of the 20th century...good luck.
The reason only MM, the Giants, can support the Now is because the now takes money. It takes money because of innovation, reproduction, and distribution. In the past, innovation took place on the edges of whatever industry. There was always a connection with the past. The Giants of today require constant innovation, constant change. I'd like to propose that this quest for eternal innovation is a new cultural mentality. Reproduction is also necessary, in the Now. Small pockets of innovation cannot survive. For example, in business, the goal is not to become a well-established company, but a company that can be bought out, and manufactured. Reproducing the same music, the same art, the same culture everywhere. Think "globalism". (A real quick thought: perhaps society oscillates between quick change on a global level and slower change on a local level. At any given time, there is still the same amount of change, but the effects are felt differently.) And distribution: moving the product around the world. Linked to reproduction somewhat, yet distribution refers more to the spread of the same information, whereas reproduction is creating the information over and over again, for distribution.
Well, that's all I have to say about why there are Giants. I think that the Now is harmful, but I'll treat that shallowly:
1. The now leads to a loss of cultural identity. (Because the past provides identity, and fast change looses contact with the past)
2. The Now is unsustainable (ideas die out, there is nothing new under the sun, and economic impact)
So I think it would be a good idea to reject the culture of youth. Don't, by any means, stop innovating. But take an almost Amish approach to innovation. "Rubber wheels on our buggy - lets try it." See, they don't reject change, they just think about it for a while. And maintain a connection with the past.