What the ESRB said before the HotCoffee "scandal":
The rating, M means that the game is recommended for those over 17. This game contains large amounts of violence, language, blood, and sexual content. But we're not going to stop you (the parent) from buying it, because we believe the decisions should, ultimately be up to you; however, we have made this recommendation in order to help you be more informed about what kinds of games your kids play. If you're over 17, have fun. Enjoi.
I mean, that's the rational, Zen Master thing to say, right? But then we find out that indeed, there's more sex to GTA than before! Instead of watching a prostitute bump up and down with the player in a parked car in a back alley somewhere, you'll get to have sex with your girlfriends in fully rendered pixelated graphics! Oh, the horror! I mean, full textures and everything!
But wait a minute. Does this mean that the original statement above should be changed? Is the HotCoffee content somehow different than what one would expect upon buying this M rated game? No. The content is consistent with the game's theme and audience.
I could see making a big deal if there was sex in an E-rated game; in that case, the content is inconsistent with the label given, and the ESRB rating becomes worthless. But that's not what happened.
HOWEVER, that still misses the entire point: us Americans are sexual freaks. There's some sort of mass hysteria going on that has turned sex into a horrible, terrible, evil, supremely negative concept. I mean, what the hell? A child's first experience through the outside world is through the vagina (C-sections notwithstanding). A child's second experience outside the world is sucking on a breast, which the child will continue to do for the next 4-12 months or so.
From what I see, however, if the sexually repressed population got their way, mother's would have to breastfeed through a tube, so as not to expose the child to such uncouth body parts. What the hell? Are these people really so ashamed of the human body? Do they not realize that by attempting to demonize anything remotely related to sexuality, they create a sexually unhealthy society? Do they not realize that virtually every single teen over the age of 12 has already entered the sexual world, by virtue of the fact that this age is when humans start sexually maturing? Seriously, what the hell is wrong with us? Did ancient societies have a better grasp on the sexual development of a human being?
If you're ashamed of the human body, why are you human?
"If you don't like our country, why don't you get out?"
"What, and become a victim of your foreign policy?"