Correct their ignorance? Who's going to sit through a 30-minute infomercial on pipelines, pre-fetching, memory bandwidth, bus speeds, and so on? Those that are interested will learn from other places.
Anyway, I can see Joe Schmoe watching an AMD ad that explains how their 1.53 GHz processor generally outperforms a Pentium 4 1.8 GHz. He says "OK, so, their argument basically boils down to: 'even though our processor is slower, it's faster than theirs.' Right. Any idiot can see that's a stupid thing to say." He goes and buys from Intel, because their numbers are, after all, bigger, and they don't treat him like he's stupid.
I thought it was a bad idea when I first heard it, too. Now, I changed my mind. Most people don't care to look behind the number, and for them, it emphasizes the point that AMD processors can perform well without an obscene number of MHz. For those of us that care to know more, it's easy to find out the real story.
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