From Management, what we want is simple.
You don't have to know what TCP/IP does or how it works - we do. You do, however, have to respect and trust us. If we tell you there's a problem, don't insist that we explain the fine points of the issue unless you either A) already know the basics of the affected area or B) are willing to sit for several minutes to several hours.
We want to be appreciated for the things we do. Salary is nice, but frankly, any company can provide that. I want a boss who appreciates it when I drive into the office at 2 AM to get the development servers back online before the developers arrive. Who understands that just because I'm an exempt worker, 15 hours of overtime is not "nothing". Doesn't have to be money - but there should be something.
Finally, one thing most geeks appreciate above all else is a comfortable and fun environment. That means comfortable workstations, high-quality (which does mean high price) keyboards and monitors. You might only look at your monitor when Outlook dings at you, but we stare into them for hours on end. You might type the occaisional memo; we generated the text filling those binders labelled "Runbook" and "Disaster Recovery" and do 95% of our work with the keyboard. It's worth it. Then, of course, there's the toys. We like toys. We don't understand golf. You have your toys, we have ours.
From the users, we want respect. We know more about you than you think; we know how much email you get, we know where you surf during work hours, we know about that stash of MP3s on the department file server. (In fact, we copied it.)
We want you to listen when we tell you to do something. You know how you complain to your friends that your children never listen to you? Yeah. You wanna know why we were laughing so hard when you said that? Think "I love you!" or "I send you this file for advice.".
We want you to think before you do. Sending us email about the email server being down is counterproductive. Tapping us on our shoulders in the coffee room to say that you can't send or receive email is slightly better, but still useless if, in fact, the problem is that your computer won't boot.
We want you to call us instead of trying to fix it yourself. If you could, you would be working for us instead of Marketing.
We want you to admit what you've done. We might snicker, but we won't be nearly as upset as we will be when we eventually figure it out. And we will. Pepsi in the monitor leaves a distinctive signature, and cords do not disconnect themselves. (Usually.)
We want you to use a bit of common sense. When a printer stops working while you're trying to print that critical 500 page report, let us know before you send it to the printer queue fifty more times.
Finally, and most importantly, we want beer. Or possibly caffeine. We saved you. You know it. Without us, you would be out of a job. We don't ask for much; just a little thank you.
Is that so much to ask?
(Well, maybe with the beer. We'll let that one slide. But think about the rest of it, will ya?)